If you’re using social media for customer service, it’s also a good idea to report on service metrics like net promoter score (NPS), customer satisfaction score (CSAT), and resolution time. The metrics that matter will be different for every team, but some key overall metrics to include for your social program are: SMART goals have success metrics built right into them.įor example, if your goal is to increase the number of leads generated by 25 percent in Q3, then you’ll need to report on the number of leads generated. Now it’s time to think about what data you’ll report to validate your goals. Once you’ve established a pattern of tracking, learning, and success, you can add more goals over time. If this is your first social media report, stick to just a few goals. The number of goals you include will vary depending on how well established your social strategy is and the size of your team. It’s a good idea to use the SMART goal-setting framework, since it ensures you create goals that are straightforward to track and report. Take the guiding strategy you highlighted in the first section and break it down into clear, measurable goals. You’ll go into more detail in the next sections, but this is the place to lay out the overarching purpose of your social activities as they relate to business strategy.ĭoes your company use social primarily as a channel for customer service? Social commerce? Brand awareness? All of the above?
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This provides context so your readers understand what to expect in the rest of the report. Start your social media report with a quick overview of your social media strategy. An outline of your social media marketing strategy
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To make things easy for you, we’ve also included a free social media report template, which you can download below.įeel free to mix and match the sections to create a custom social media reporting tool that works for your intended audience and reporting needs. Here is a suggested structure to get you started.
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It’s best to let your data tell the story. There’s no need to go overboard with the formatting or include unnecessary details. Your social media report should also look nice and be easy to follow.
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And you probably want an even more detailed one for your own records. Of course, your team needs a much more granular report than your boss does. That audience might be your boss, your team, or even yourself. The short answer is that your social media marketing report should include the data and analysis your audience needs to understand your social media performance - no more, no less. You might need multiple reports to suit different audiences or goals.